• Made Site “dynamic” and secure
  • Order Form
  • Recipe Submission
• Architected Database (Excel) for products and recipes
• Created Secure Administration area where Barhyte can view and manage orders

• Setup an eCommerce store using xCart
  • required custom PHP and MySQL development
• Custom xCart theming
  • graphic designer provided comps
• Architected custom extensions to enhance functionality that wasn’t available “out of the box”
  • wholesale partner lookup (by zip)
  • affiliate tracking and administration
• Project Planning, Strategy & Management

Email Campaigns

Various Email and Stats Systems Used

• Jango Mail
• MailChimp
• Custom In-House Solutions

1. Automatically populate the page preview that shows on Facebook when you “share” a URL – overview of how Facebook uses meta tags
   • Now that I got this working over on my personal site, I’m going to do some research to see whether there’s a Wordpress plugin for this yet. If not, one will be coming!
2. Pull Facebook comments on notes BACK into my blog. Over at the Divination Foundation, we have a blog that’s published on Divination.com, Tarot.com and then to the DF’s Facebook page. Right now, if you’re on Tarot.com you only see the comments left by other tarot.com members. If you’re in Facebook, you only see the Facebook comments. And if you’re on Divination.com, you’ll soon see all of them together: tarot.com, Facebook and divination.com
   • Looking for folks who’ve done something similar and how they’ve tackled publishing a blog w/in Facebook
3. Other Facebook Friendly ideas over at mashable.com

• Web Site Design and Setup
  • Custom Wordpress Theme
• Press Release after new ownership
• Door Knockers – production
• Postcards – design and production
• Ads for the weekly and local newspaper – production

Best of all? I LOVE their food, hands down. Spent New Year’s eve here and never had better duck nor cocktails.

Automate Sales Lead Registration and Management

The first engagement I had the pleasure of working with Amazon Consulting on was implementing a web based Partner Portal and Lead Registration system. I had built some smaller scale “portals” with Beemix (a friend’s now defunct design and web development company) and this was by far the largest scale project I had yet to take on.

Somehow, we were able to design, build and launch over the short course of a summer. (I distinctively remember many long days in my backyard “office.”) After we launched Mercury Confidential for what was then Mercury Interactive, we paired up again a couple years later to develop PartnerPath. After that, I continued to work on implementing and enhancing the Sales Lead Registration system for our clients, some of which included integrations with Siebel and SalesForce. If you just happen to be a high-tech company that needs a better partner engagement solution and visibility into their sales pipeline, I high recommend taking a look at PartnerPath.

• Interface, System and Workflow Design for all people interacting with the system:
  • sales person who has to let not only their own sales team and manager know about a lead, but the vendor (who we built the system for)
  • local, regional and global sales managers, responsible for a specific subset of business- needing quick access to data and some
  • those account and/or regional managers responsible for reviewing and approving a registered deal through the claim phase
• Discovery, Requirements Elicitation and Technical Specification
  • client meetings, internal consultations with specialists
• Database Architecture and Model Design
  • flexible work-flow engine to accommodate unique sales cycles (terminology, statuses, percentage of close, etc.)
• Graphic Design and Form Design
• PHP/MySQL development
• Custom Integration with Siebel
  • Data Mapping
  • Technical Requirements and Scoping
• Account Management, Project Management, Implementation Management

Worked with Amazon Consulting, their consultants, development team and clients to add a new module to their PartnerPath platform. The web based application allows technology vendors to efficiently manage marketing fund campaigns and accounts, partner requests for funds, claims and proof of activity attachments.

• Interface, System and Workflow Design for all people interacting with the system:
  • partner marketing specialists requesting funds and executing campaigns
  • content managers supplying co-branded and custom collateral
  • internal local and regional marketing fund managers
  • directors responsible for budgets
• Discovery, Requirements Elicitation and Technical Specification
• Database Architecture and Model Design
  • double entry accounting
• PHP/MySQL development

• Design and build of initial “real-time” do-it-yourself tarot readings online
• Person can (1) shuffle, (2) pick and (3) see their resulting cards all on one screen – no more need to wait a full page load everytime you pick a card (which, in those days of dial-up, meant a lot of waiting time)

Some Recent Sites:

• this one =)
• Echo Restaurant and Bar
• Oscar Albert (w/DTS)
• Switchyard Artist Studios
• Wedding Site, Furniture Store, Construction Project Management

• Managed projects after conception from design to production to press
• Production work on brochures and catalogs- getting files ready for press after designer complete and updating copy, minor tweaks (Illustrator, InDesign, Quark)
• Graphic Design for postcard mailers

A little more about the projects:

• Local athletic wear distributor partners with sporting companies Ryka, Avia and Speedo
• Some of their partnering contracts allow them to apply for marketing funds, to cover partial-to-full cost of marketing efforts, including catalogs and postcards
• Projects must be approved by corporate (Ryka, Avia, Speedo) before sending

• Strategy Workshop: Business Analysis, Needs Assesment and Goals Setting
• Integrations Planning: LMS, Events, Webinars, Member Management
• Web Strategy
• Content Inventory and Information Architecture: storyboards, navigation, wireframes, site map

• Identified key target personas of people who’d be visiting or using the site
• Sketched wireframes for each persona
• Information Architecture and Site Map
• Business Analysis
• Web Strategy

The good news is that other people seem to think like me: to allow ourselves to be specialists, we must open ourselves up to people, concepts and ideas that we don’t normally come into contact with in a day. Furthermore, by learning how we can partner with each other in ways other than the simple referrals, we can take on projects that we may otherwise not be ready to handle (due to our size: often 1-3 people).

The size, diversity and budgets of projects that flow through agencies are very appealing for creatives. Unfortunately, so is fierce independence. The ability to leave town on a whim, or stay home with the kids and pets, inability to wake up before 10am: the list goes on.

So our challenge is moving this collective forward in such a manner that it’s not an agency in disguise, so we can manifest that dream of spending time with our friends (why else would we put in so many work hours in a week?) and retaining our freedoms.

In the last two weeks alone, I’ve met with developers, designers, project manager, makeup artist, modeling agency, photographers, search engine specialist and a digital film editor. One suggested we kick off our collective by writing and producing a short movie, maybe a cool ad for our new joint non-venture adventure.

Architected, designed and led development of a “macro-site” for Mercury Interactive (now owned by HP) to solicit feedback from their top beta testers and advocates, dubbed “Mercury Mavens.”

• Personal profiles for a select group of “Mercury Mavens” – folks who would beta test new versions of Mercury software and provide feedback
• The maven’s participation was purely voluntary, so the system needed to be fun, easy, give them a way to “show off” their smarts and connect with each other
• Interface design focused on the ability to get in and out quickly
• Profiles showcased individual’s credentials, associations
• Easy searches and browses
• Bulletin board for sharing events, job notices, feedback and feature requests
• Simple workflow gives Mavens easy way to submit their feedback and feature requests and for Mercury product reps to route it directly to R&D
• Integration with LDAP allws Mercury users to log in using their work station credentials

Developer Application Management System

Architected, designed and led development project for a custom web app for Palm developers, allowing Palm to effectively and efficiently manage 150+ developer partners focused on producing and distributing new apps for Palm smart phones.

• Storyboard for 3rd party developers to manage their corporate and application profiles with Palm
• Storyboard for Palm developer managers (both those assigned directly to a developer and those responsible for a region) to review, approve and manage submissions by developers
• Systems Integration (LDAP), Single Sign-On
• Collaboration with internal IT team (hosting behind their firewalls)
• Interaction and Interface Design